Strategic Alliances: Performance Measurementin the Financial Service IndustryCase study : The Beneficial Life Insurance S.A. and MicrofinanceInstitutions in Cameroon

Sammanfattning: Title: Strategic Alliances: Performance Measurement in the Financial Service IndustrySubtitle: Case study: The Beneficial Life Insurance S.A. and Microfinance Institutionsin CameroonAuthors: Chi Jonathan Dze & Anouar SoldiSupervisor: David GilbertBackground: Due to the globalization, companies choose different strategies in order tosurvive. Some run towards the vertical integration in order to control the wholeproduction process, others outsource in order to reduce the productions costs, others gofor strategic alliances aiming to strengthen their market positions by bringing the lackedresources and competencies.Aims: To find a defined combination and set of factors that lead to the success of thiskind of partnerships, and to cover the lack of inexistence of one vision of measuring thesuccess of strategic alliances, especially in the service industry.Definition: We find in Varadarajan and Cunningham (1995) that strategic alliances aredefined as "the pooling of specific resources and skills by the cooperating organizationsin order to achieve common goals, as well as goals specific to the individual partners".Completion and Results: The success factors of strategic alliances in general aredifficult to be concretely measured. Still, we managed to find a model that can be usedby these companies as a guideline for the evaluation.Search terms: Strategic alliances, collaboration, success measurement, success factors,service industry