Den nya tidens storstadsman : En kvalitativ innehållsanalys om hur hegemonisk maskulinitet omförhandlas i podcasten “Alex och Sigges podcast”

Sammanfattning: The purpose of this study is to examine the hegemonic masculinity that can be identified in the podcast “Alex och Sigges podcast”. In this study, a rhetorical analysis and a critical discourse analysis have been conducted. The study has also used the following theories: Raewyn Connells hegemonic masculinity, Pierre Bourdieus field and symbolic capital theory, homosociality, “power and media” and “humor and discours”. The material consists three chapters from the podcast, and these three chapters are: Stympad, Pysslingen and Där alla kan ditt namn. From these chapters, some conversation extracts have been selected, and then transcribed and analyzed. The content in the analysis is thematically divided, which is intended to visualize how the different parts reproduce or challenge hegemonic masculinity. These extracts, taken out from context, will be represented for the podcast in a broader perspective.   In the end of the study there is a final discussion, which conclude results of the analysis combined with parts of the theoretical chapter. This study believes that the podcast “Alex och Sigges podcast” is creating a new type of ideal man through Schulman and Eklunds construction of hegemonic masculinity. By visualizing economic, social and cultural capital and using humor and laugh as a tool in their way to communicate, the podcast shows their listeners how hegemonic masculinity is maintained. Schulman and Eklund also challenge the prevailing masculinity norms, especially in their role as a father, where they show how a man can be sensitive, communicative and open about  showing feelings to others. Hence, the title of the study, where they are successively creating “a modern cityman”.