Upplevelser av reklam på Instagram : En studie om hur inlägg kan formas för att skapa olika typer av reklamupplevelser.

Sammanfattning: In this study the focus is to explain user attitudes towards advertising on the social media Instagram. Instagram is a relatively new media that has opened up a new way to spread advertising. All people are unique and because of that every one interact and thing in different ways. Different types of posts circulate at Instagram where many can connect to advertising. But what does the recipient thinks about the ads? The document present a qualitative data based on notes and semistructured interviews. With new and old data we can understand how users at Instagram perceive different types of advertising and explain why some posts feels more advertised than others.