Reklamens könsroller

Sammanfattning: Today’s stream of information is massive. Children and teenagers are exposed to information and advertising daily. The requirement to be able to sort and review the messages behind the advertising is fast becoming more important. This study has been made on 8- year-old pupils, in which they studied analysing advertisements for one lesson and then they were interviewed individually. The purpose of this study was to see if eight-year-old children are aware of the way advertisements describe gender and how you in a pedagogical way can teach children to critically examine media, above all advertising.   One of the questions asked is: Can eight-year-old children see specific gender roles in advertising? By studying former research and carrying out this study the writer of this essay has tried to answer the questions.   Through the study it was apparent that the 8- year- old pupils had difficulties to grasp the gender roles and see the messages behind advertising. It is important to learn more about media and advertising in early ages to be able to criticize the messages in media.