Main factors influencing online consumer behaviour changes

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Sammanfattning:

These last decades, Internet has appeared as an indispensable way to develop business activities. While a large number of consumers in France frequently shop on the Internet, research on what factors influence their behaviour changes has been fragmented. This dissertation therefore proposes a framework to increase researchers’ understanding of French young consumers’ attitudes toward online shopping and their intention to shop on the Internet.The consumer behaviour has been studied a lot, notably because, as soon as they know and understand their target, companies can adapt their offers. Nowadays, this kind of studies applied to online customers has become essential.The two ways of shopping are relatively different from each other in terms of perceived shopping benefits. Diverse factors are the key to the consumer behaviour changes between both traditional shopping in physical stores and e-shopping on the Internet. In this paper, we are going to emphasis them.

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