Hur påverkas den svenska köpcentrummarknaden av utländska aktörer? En studie kring trender och incitament för utveckling av svenska köpcentrum

Sammanfattning: Sweden's population is growing every year, and in parallel there is an ongoing adjustment of the trade and retail consumption, within the Nordic area. Today, the development of retail is combined with the development of grandeur shopping malls, with the purpose to attract crowds and retailers. These venues have long been essential for the commercial real estate development, both on a local and global perspective. USA and Western Europe have long been leaders in the development and the management of shopping malls. They have created new conditions, trends and possibilities for how a property owner can optimize the financial management and similar strategies. This Bachelor Thesis will study what global trends there are and in what grade these trends have affected the Swedish shopping mall market. By defining the Swedish shopping mall market, from other commercial real estates, we can review and analyse the trends and tendencies that have developed the traditional Swedish management. Moreover we will review why a foreign corporate, within ownership and management of shopping malls, would like to establish their organisation within the Swedish market. For this purpose, we will analyse the incentives and what prospects these corporates are having. We have succeeded to discover that the Swedish shopping mall market have done important changes during the last 10-15 years. There have been a distinct professionalisation of the financial management with a clear focus on emulating other foreign companies through IPO:s, minimizing the loan-to-value and having a stable dividend performance. Moreover the game rules have changed, for the Swedish retail market, due to newly developed international corporates that have established their business in Sweden. Therefore there are competing forces, between the global FDI: s and local Swedish corporates, with the most valuable locations. We have established the conclusion that many of the foreign shopping mall owners wants to expand their organisation on the Swedish market, due to clear incentives. This is for example due to a stable economic growth, transparency and the possibility to create relationships with lucrative retailers. Several Swedish companies are about to abandon the traditional Swedish management model as they become more focused on profit and economic growth, the priority is no longer just customer satisfaction and technical maintenance. Sweden has previously tried on popular global methods, without effect, but perhaps it is time to re-examine other variants of these strategies, as the Swedish market have become an attractive source of the global shopping center trade.