Mapping Business Model Success Factors in Low Populated Developing Areas - A Minor Field Study in Northern Namibia with Focus on Agricultural Technology

Sammanfattning: Namibia has the third lowest population density in the world and a large part of the population are dependent on small-scale subsistence farming for survival. What was found during the study is that large distances between communities has created challenges in terms of infrastructure, logistics and communication. These factors needsto be taken into consideration when conducting or starting business. This research examined success factors in existing business initiatives by and for rural farmers in northern Namibia with focus on the implementation of new technology that supports everyday work. Previous literature shows that the best way to implement and startbusiness in scarcely populated areas has not eectively been addressed. The purpose of this study is to gain a general understanding of the context and identify business model success. An eight-week eld study was performed in Namibia during spring of2018. Empirical data was gathered through qualitative interviews and workshops with farmers and business initiative takers that focus on the cultivation and processing of the staple grain mahangu. The main ndings from the research is that more businesses are forming in these rural areas and farmers are slowly adapting to the benets thatnew technology entails, although, full acceptance of new tools is slower due to the long distances, low income, and deeply rooted traditions. A major success-factor is to increase availability through small-scale empowerment of many farmers. Having many smaller businesses in a large area will increase the availability which in turn will lead to increased spread and adaption of technology. The long term benets of new businesses can support the development of the country and also increase quality of life for rural people. It was also identied that a large part of the population conduct business on the informal markets, which implies that no taxes are paid. For future research it is recommended to investigate how a transition from the informal to formal market can aect the lives of the farmers but also the national development of the country.