Honey, did you pay the music bill? How streaming services transformed the music industry
Sammanfattning: The purpose of this study is to investigate how digitalization has shaped practices within the music industry. Although a vast body of research has unveiled significant changes in the network of market actors and practices, it has paid insufficient attention to the different strategic and operational responses from underground and mainstream market actors. To address this research gap, we conducted a qualitative research study interviewing experts, who represent various market actors and encompass both mainstream and underground markets. We find that the increasing dominance of digital distribution platforms, alongside communication platforms, has shaped new consumption patterns and that record labels adapted their production and promotion practices to these changes. Moreover, we observe that these adjustments differ for mainstream and underground record labels.
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