Inre motivation – Nyckeln till framgång?

Sammanfattning: Purpose: The purpose is to examine the impact of intrinsic motivation factors on employee motivation levels, in an industry associated with monetary reward systems. Methodology: A qualitative case study was conducted through semi-structured interviews with eight respondents. This was done to get a greater insight into how employees perceive their motivation. The collected data was analyzed based on grounded theory and then compared with the theoretical framework. Theoretical perspectives: The study problematizes the agency theory which focuses on how motivation is promoted through monitoring and monetary rewards. The agency theory has been criticized for not taking social and psychological aspects into account. For this reason, the motivation theories, Two-factor theory (Herzberg, 1968) and Theory Z (Ouchi, 1981) have been used to examine how intrinsic motivation factors affect the motivation level of the employees. Empirical foundation: The car dealership industry is an industry largely associated with performance-related pay. Based on this statement, Bilbolaget was considered an interesting case for the purpose of this study. Bilbolaget is of medium size and located in the south of Sweden. Conclusions: The result indicates that intrinsic motivation factors have a strong impact on employee motivation levels. This conclusion is based on the fact that a positive relationship has been identified between the majority of the theoretical framework's intrinsic motivation factors and the motivation level of the employees.