Corporate Social Responsibility in the Estonian Textile and Clothing Industry : A Multiple-Case Study

Sammanfattning: The purpose of the study is to map the current situation of Corporate Social Responsibility in the Estonian textile and clothing industry. As the importance of the Estonian textile and clothing industry is decreasing, CSR is becoming more important to implement as it is argued to increase competitiveness. The study investigates how CSR is perceived by the biggest textile and clothing companies in Estonia through analysing the understanding, attitudes, activities, drivers and barriers of CSR. A qualitative research strategy and multiple-case study research design was used when conducting the study. Six representatives of Estonian textile and clothing companies were interviewed using a semi-structured interview type. The data was analysed using a pattern-matching technique. In order to draw cross-case conclusions, a cross-case analysis was performed as well. The understanding of CSR is fairly extensive among the participating companies. CSR is perceived to be important for improving a company’s competitiveness and reputation. The activities that are considered most important to engage in include activities to improve the well-being of employees and contribute to the society and community. The strongest barrier to implementing CSR is its cost and lack of governmental support. The main drivers are considered to be attracting the best employees and improving the satisfaction of existing ones, improving reputation and gaining a competitive advantage.