Sustainable Value Proposition for the Digitalization of the Fire Inspection: A Case Study of the Swedish Fire Protection Association

Sammanfattning: The relentless spread of technology and digitalization, over the past twenty years, has utterly altered and revolutionized the way in which corporations do business today and create and deliver value to their customers. Keeping up with the constantly changing trends is the key to not only be successful in the market, but also to develop and sustain a competitive advantage within a steadily transforming ecosystem. The main purpose of the present Master’s thesis project is to show how a public service provider can move towards a digitized Business Model and seek for value creation. In this respect, the ultimate objective of the research here presented will be to help the Swedish Fire Protection Association (in Swedish Brandskyddföreningen) develop a new Sustainable Value Proposition concerning specifically the digitalization of the Fire Inspections, with the aim to eventually deliver more and better value for the organization itself, its customers, partners and the society as a whole. The present investigation has been thoroughly conducted with the final intent to produce and illustrate, exploiting the Value Proposition Canvas that is a template designed by A. Osterwalder and Y. Pigneur (2014), a new feasible and Sustainable Value Proposition for the Swedish Fire Protection Association, by collecting, examining and assessing all the different empirical data gathered throughout the entire period of analysis. The most important findings that have helped the author practically complete the aforementioned task and fill in the theoretical model were, for instance, the necessity perceived by the Insurance companies to have further access to their customers’ personal data, to be capable to make better and advanced predictions of fire incidents and improved evaluation of the risks, to be more confident about the proper and efficient performance of the sprinkler systems.