Responsiv webbdesigns inflytande på det visuella uttrycket: : Användarens upplevelser av hemsidor anpassade för datorer respektive smartphones

Sammanfattning: Digital technology is used today to help consumers in everyday life for example, webpage design and appearance for different devices such as computers, smartphones and tablets. Homepages for all devices can be based on a specific coding called "Responsive Web Design" (RWD).From a social and literary point of view, it appears that RWD in its current form has some problems while transitioning from computer displays to tablets and smartphones. Using the common base that RWD allows for equivalent design expression to different screen sizes should be created by all devices. Although this possibility exists today, there are often differences in navigation that can confuse the user. A consistent design expression facilitates the recognition of the navigation. Additionally, the user experience (UX) through the visual expression can enhance the experience of a webpage or medium used and thus create a whole.This study describes how users look at how the implementation of RWD affects two webpages main menu for computer and smartphone devices. The focus has been on studying the user experience in relation to visual expression. The problem is that RWD in different contexts means that visual expression may be less important and thus changing the user experience. With qualitative interviews, four informants have studied two webpages on both computer and smartphone and expressed their own thoughts. The result of the study shows that the differences between webpages on the computer and smartphone devices do not cause difficulties in the use, but if the similarities between the devices are the same, it creates a more positive user experience.