Ideell transparens i praktiken : En studie i hur transparens visas i insamlingsorganisationer

Sammanfattning: Abstract Title: Nonprofit transparency in practic. A study concerning how transperancy is motivated in fundrasing organisations. Author: Julia Heiming & Alexandra Strand Tutor: Josef Pallas Purpose: The purpose with this thesis was to examine whether transparency exists and how it appears in nonprofit organizations, first and foremost in their fundraising. Moreover, the investigation display a more thoroughly and complex image of transparency compared to the external, which is more requested nowadays. The key questions to be answered are; How does nonprofit organizations consider themselves to be transparent?, What sort of transparency exists within the participating nonprofit organizations?, Does the collaborators have an insight in the operation managers’ decisions?, Do the operation managers have an insight in the work of their employees’, concerning their collection processes?, Does the collection organizations have an oversee concerning their branch and what is said about them?, Does external stakeholders have an opportunity to get insight in the organizations’ collecting processes? Method/Material: The results are based on a qualitative study built on nine different semi structured interviews with three nonprofit organizations. The interviews are based on a model made by Esaiasson, Gilljam, Oscarsson and Wängnerud which later on was analyzed with Heald’s four different types of transparency. Main results: The primary result of the survey proved that all the four different types of transparency more or less exist within the participating organizations. Transparency inwards is the type that the organizations proved to focus on the most. However, the organizations did also focus on the remaining three types. In account of this survey a broader picture of transparency has been disclosed, not only the public view has been displayed. As a nonprofit organization one should be aware of all four different varieties of transparency when openness towards different types engender trust towards the nonprofit organizations, which in return can generate donations. Number of pages: 65 Course: Media and Communication studies C University: Division of Media and Communication, Department of Information Science, Uppsala University Period: Fall 2014 Keywords: Transparency, Nonprofit sector, Nonprofit organizations, Non-Governmental Organizations, Collection processes.