Att bemästra 140 tecken : En studie om Donald Trumps användning av Twitter

Sammanfattning: This bachelor thesis quantitatively researches every tweet Donald Trump has written in february 2017 from his personal Twitter account @realDonaldTrump. This particular period was chosen because it was the first full month that Trump was president of the United States of America. That's why it would be interesting to examine his tweets in his new official role as president. The purpose of this study is to find out how Donald Trump used language and his content on Twitter during his first month as president in 2017. What time during the day Donald Trump published his tweets and how his tweets were received by his readers is also of interest to this study. To do this the study uses theories about power as an interactionfield, representation and encoding and decoding. This study relies on a quantitative content analasis as a method and through it Trumps tweets were gathered, compiled and then given a main and a secondary theme. The themes were negative, positive, neutral, political, personal and other. Besides the main and secondary themes, i counted the number of syllables and words Trump used and also how much response he got on the tweets in the form av replies, retweets and likes. The result shows that Trumps negative and political tweets got the most response, mostly in the form of likes. Words that Trump writes more than others are words like fake, news, and media. the result also showed that most of the words Trump writes on Twitter only contains one or two syllables.