Analys av behov och potentiella verktyg inom Business Intelligence för detaljhandelsaktörer : En studie på Akademibokhandeln AB

Sammanfattning: Business Intelligence (BI) is a competitive concept for enterprises to consider. The concept is based on the idea of using business data in order to effectively analyze activities within an enterprise in order to enhance decision processes in the organization. The purpose with this study is to help Akademibokhandeln AB to analyze what BI-requirements they may have, and to create a recommendation on what sort of BI-tool that would fit the enterprise's needs. The requirements analysis was conducted with the help of internal personnel. Four different tools on the BI-market have been examined, analyzed and compared: IBM Cognos 8 (IBM Cognos), Microstrategy 9 (MCST), Qlikview 9 (Qlikview), and SAP Business Objects BI (SAP BO). These tools have been compared with the help of two models (BRI and BCI) that is based on the BI-requirements analysis, with the cost aspect taken into consideration in the BCI-model. Using the BRI-model, the comparison results in a technical evaluation. Here, IBM Cognos gets the highest result just ahead of MCST and SAP BO. Using the BCI model, Qlikview gets the highest result and MCST is right behind. IBM Cognos and SAP BO get fairly low results from a cost aspect. A comparison of the result of the evaluations was made, and it ended up recommending two different tools, depending on which type of investment Akademibokhandeln AB wants to do. At a tactical investment level, Qlikview 9 is recommended, and on a strategic investment level MCST 9 is recommended. The tactical investment decision is primarily based on the fact that it is a cheap alternative in a short-term perspective and on Qlikview's presence on the sales side at Akademibokhandeln, which makes the choice easier. MCST 9 covers the BI-requirements in the easiest way, taking both models into consideration, and it makes the equipments for Akademibokhandeln suitable in a long-term perspective.