Makten hos en tredje part : En studie om bokningskanalernas inflytande på små hotell

Sammanfattning: Purpose: The purpose of this study is to gain in-depth understanding of the influence of booking channels in the hotel sector on the small hotel's organization. Method: The essay is based on a qualitative multidirectional study conducted with 6 semistructured interviews as a data collection method. Previous research: To give the reader an idea of the subject, previous research and studies summarize the influence of booking channels on hotels in this section. The research lies with the theory section as the basis for the final analysis. Theory: The theory deals with two-sided networks in a platform theory to create understanding of the relationship between users and the platform. The section also discusses two businessmodels, B2B and B2B2C, which describe the business process traditionally and how it developed in line with e-commerce. Empiria: The Empiria section begins with a presentation of the 6 cases investigated and these lected respondents interviewed. The hotels that participated in the survey are Lydmar Hotel, Hellsten Hotels, Mälardrottningen, Sky Hotel Apartments, Hotell Hansson and Hotell Anonym. Finally, the respondents' responses are summarized and linked to the themes identified during the course of data collection. Findings: The results of the study indicate that the major booking channels have a big influence on small hotels but that they contributed to the opportunity for the small hotels to market globally and therefore receive higher occupancy rates than before. The booking channels have also played an important part in Stockholm's destination development.