A Case Study About Cell Phone Use by People in Rural Kenya

Sammanfattning: The arrival of the cell phone in rural areas has taken Kenya by storm. It has turned out to be such an amazing transition happening since most people in the start, did not reckon its capacity to gradually become a lifestyle choice. It has certainly changed the way people communicate and becoming a natural necessity for people of Kenya. This can be seen from the numbers of cell phone units sold in the past years. The cell phones in Kenya have gone from 1 million in 2002 to 6.5 million in 2006. Some of this boost has found their way into the rural areas of Kenya and that is what this thesis focuses on. Through a qualitative research approach presented as a case study provide both vigorous descriptions and exiting information. The case study is based mainly on material from telephone interviews that were carried out with a selected sample of the population living in the countryside to obtain their points of view. In addition some opinions received in email form from an organization based in the western part of Kenya is included. A related email questionnaire was administered to one of the companies that sell cell phones in Kenya. Reference has been made to previous research to present some insightful frame of reference on this subject. In conclusion the people in rural parts of Kenya use the short messaging service (SMS) as the most cost effective way of communication. Furthermore, the M-Pesa function on that enables users to make money transactions is also widely used since most people in these areas do not have a bank account. The cell phone has transformed the job market and had a tremendous impact on running a business and made it easier to be available when looking for jobs. It is clear that the cell phone has brought practical, social and economical change and contributing to cultural enhancement. There is however future needs as to solve the battery charging which is a main problem that rural inhabitant have to deal with. This thesis finally shows that the penetration of the cell phone in rural Kenya is of great success. The cell phone is a technique to bridge the gap between cities and rural areas in Kenya.