H&M - Det ansvarsfulla företaget?
Sammanfattning: The aim of this study is to investigate how H&M meets the requirements and expectations of social responsibility. Of interest is to understand how H&M acts to legitimize their goals, choices and requirements of its operations by examining the company's policy and reporting. In this way, an image provided of which responsibilities a multinational company must take, and what obligations they can not be engaged. The purpose of this paper is to use information from the theory of CSR, to decide whether H&M's way of working with socially responsible reach the current standard, and if the work is being meaningful. Various methods have been used to analyze H&M's responsibility. Comparative method was used to compare the company's responsibility formulation with the CSR theory. To elaborate on the content of the primary material, a content analysis mixed with an idea- and ideology-analysis was used. H&M largely live up to the expectations expressed by CSR theory, although a continious discussion is important to be held in order to have a sustainable situation regarding social responsibility.
HÄR KAN DU HÄMTA UPPSATSEN I FULLTEXT. (följ länken till nästa sida)