CSR i sociala medier - Möjligheter och risker med att kommunicera CSR i sociala medier

Sammanfattning: This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR. In order to benefit from social media, and its possibilities for communicating CSR, more emphasis needs to be placed on the 'social'.