"om du vill ha en riktig vän - köp en hund" : en granskning av Aftonbladets framställning av Jan Stenbeck före och efter hans död

Sammanfattning: In this essay I have studied Aftonbladets portrayal of the Swedish businessman Jan Stenbeck and if the reporting changes before and after his death, and if so, in which ways. With help from a qualitative syntax analysis and a content analysis I studied my material about Stenbeck during the time period 2000-09-19 to 2004-09-19. In my quantitative analysis I studied 140 articles and in my syntax analysis I studied ten articles, five before and five after Stenbecks death. The theoretical perspectives that I applied in my study is Sigurd Allerns theory about tabloid papers novelty criteria and Adam Shehatas theory about Framing. Allerns theory describes what criteria the tabloid papers have on news and Shehatas theory about framing describes the political forces behind the news who wants to set their own agenda. The results from my quantitative study show that there is more sensational news about Stenbeck after his death rather than before. The news before his death was mostly about Stenbecks work. In the results from my qualitative analysis I found that the content among the articles after Stenbecks death were more negative than the ones before he’s death. This is partly due to the ideological standpoints that the authors of the articles take. In the end discussion I interpret the results from my analysis, by example how Aftonbladets yellow journalism affect their portrayal of Stenbeck in my opinion.