Lika men olika : Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010

Sammanfattning: Abstract Title: Similar but different – Sweden Democrats and Swedish Social Democratic Party in Swedish newspapers online during 2010 (Lika men olika – Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010). Number of pages: 35 (40 including enclosures) Author: Magnus Mjöhagen Tutor: Amelie Hössjer Course: Media and Communication studies C Period: Autumn 2010 University: Division of Media and Communication, Department of Information and Media, Uppsala University Purpose/aim: To discover any possible difference between the media report concerning The Sweden Democrats and the Swedish Social Democratic Party in Swedish news press. Material/method: A quantitative content analysis has been made with 64 articles from the homepages of the four biggest news papers in Sweden: Aftonbladet.se, Expressen.se, DN.se (Dagens Nyheter) and SvD.se (Svenska Dagbladet). The analysis focused on four themes: 1) framing in the articles, 2) impersonation in the articles, 3) the democratic task of journalism and 4) the expectations of journalism in an election campaign. Main results: The main results showed that the difference between the two parties either was nonexistent or very small. The articles were sometimes framed in specific ways, but a big amount of the articles were not framed. Impersonation occurred in about half of the cases, concerning both parties. The democratic task of journalism was fulfilled in 81,3 percent of the cases concerning Swedish Social Democratic Party and in 90,1 percent of the cases concerning Sweden Democrats. The expectations of journalism in the election campaign were fulfilled in 50 percent of the cases, concerning both parties. Keywords: Media, democracy, political communication, framing, impersonation, election journalism, news papers online.