Framgång i virtuella team : Hur chefer kan motivera sina medarbetare på distans

Sammanfattning: The work place is becoming more flexible and an increasing number of employees report to a leader in another location or country. The borders between different countries, work places and cultures are diminished to a greater extent than before. Working from a distance means new opportunities in terms of competence development, flexibility in working hours, tasks and resources, a larger platform for various career opportunities and an expanded network. The purpose with this study is to examine how leaders can create a successful virtual team and motivate remotely. The qualitative study is carried out through interviews with leaders and employees within Nielsen Nordic. The result shows that the distance leader needs to be clear in terms of communication, responsibilities and expectations and allow the employees to “lead themselves”. The leader should encourage knowledge sharing and interaction in the team. Regular physical meetings are crucial for creating good relationships and effective cooperation. To create a motivated team the leader should e.g. involve the employees in decisions, work with feedback and understand the individual motivational factors.