CSR och företagsstrategier : En kvalitativ studie om den paradoxala strävan efter CSR och vinst

Sammanfattning: From a historical perspective, Sweden is a classic example of a social democratic state in view ofits early development of labor movements, democracy and focus on the welfare state. Today, as amember state of the EU, Sweden has however come to be influenced by America’s neoliberalpolities, where companies need to deliver more and better products/services while the consumerawareness and sensitivity has increased about company’s way to invest. Research shows thatScandinavian companies, primarily in Denmark and Sweden, has a leading position when it comesto responsible corporate behavior which has been the reason to our choice of studying howSwedish companies do to achieve success in CSR. To carry out this study, we have usedqualitative analysis, using semi-structures to interview companies in different industry sectors. Allthe companies we interviewed were aware of the paradoxical quest for accumulation andsustainability, largely because of the limitations of resources and regulations. To address thischallenge, companies put a lot of emphasis on work in projects where they’re focusing the wellbeingof its own staff and by setting strict requirements on suppliers. Using previous researcharticles, an organizational theory (Hatch) and Weber’s social actions theory, we’ve tried todevelop our understanding of these phenomena.