Bland hyckleri och hemohes : En textanalytisk studie av den svenska rapporteringen om finska och ryska dopningsfall

Sammanfattning: The aim of this study has been to, through a quantitative content analysis and a qualitative text analysis, determine which meaning nationality is given in news reports in Swedish daily press, and how it creates the event as a scandal. Focusing on two major scandals in cross country skiing, articles from the Finnish scandal in Lahtis 2001 and the revealing of doped Russian skiers in 2016 has been analysed. The theoretical framework for the study has been Stuart Halls representation theory, the framing theory, and theories regarding media scandals and nationality. The results from the quantitative and qualitative analyses has been divided into four themes: Imagined communities, Us and them, Individual and corporate and Fallen star. The results show that nationality is given meaning through the creation of imagined communities. It creates a gap between us and them, a sense of the nations parting from each other in form of cultural and moral aspects. There is also a difference between the representation of the countries. In the Russian doping scandal, Russia is considered as a doped nation, with a systematic doping where little guilt is to be put on the skiers themselves. In Finland, the nation stands for the people and is not in any ways to be associated with the doping scandal. Instead, the skiers get all the blame and little notion is made about the doping as being organised. This has also made the scandals to be divided into individual or corporate doping. As for the framing of the event as a scandal, attributes as “cheating” and a portrayal of the skiers as fallen stars is represented. By revealing the names of the suspected dopers it increases the news worth. An unexpected outcome was that the Russian dopers was not mentioned by name as often as the Finnish, which could enhance the event as a scandal even more. Furthermore, doping scandals could be studied in many different ways and is an interesting subject to immerse oneself in.