Investigating the future of fixed broadband in Swedish households : How technological and behavioral development will affect the fixed broadband consumption in Swedish households

Sammanfattning: The purpose of this thesis is to investigate how fixed broadband will be used in Swedish households in a 3-6-year perspective. Internet is becoming more and more integrated in peoples everyday lives. Internet is utilized for communication, entertainment and businesses to mention a few, and the areas of use are continuously expanding. How this expansion might affect the household usage patterns and what these possible changes will require from a fixed broadband connection are continuous questions in need of investigation to ensure that ISPs are able to provide services in line with market demand. By studying Internet adoption and consumption behavioral trends combined with development of fixed broadband up until present day, the thesis will serve as a basis for what the future might hold. These findings were then complemented with insights from market active experts together with adjacent research on future broadband connectivity, and compiled into a possible projection for fixed Swedish household broadband. The findings show that, with increasing societal integration, Internet is commonly viewed more and more as a commodity; a societal necessity rather than an, as previously viewed, additional service. Furthermore, the increasing speed trend remains but might wane within 10 years as development further than so, with consistent rate, will heavily exceed any imaginable future bandwidth utilization. Consequently, the idea of a normalized broadband, sufficient for the vast majority of household consumers is discussed as possibility from a 3-6 year perspective.