Dopingfall i svenska medier : En kvalitativ textanalys av den svenska sportjournalistiken

Sammanfattning: The purpose of this essay is through a qualitative textual analysis, examine how Swedish sports journalism portrays two Swedish doping scandals in three Swedish newspapers and tabloids. This essay will, in its stage of analysis, relate to three relevant theories regarding scandals, nationalism and discourse. The first theory about scandals were appearing in all articles thanks to the five main points from the Thompsons theory. It was also noticed by the journalists’ use of words related to scandals. Billig’s theory about nationalism was also proved by the journalists and their articles through their disapproval of the two athletes doping. The discourse theory turned out to be a useful tool for the analysis of the articles. The theory made it possible to use different instruments to help the analysis Altogether, 34 articles were analyzed by a qualitative text analysis method. The result of the analysis found three main themes. First, the articles were written differently depending on when they were written. Secondly, every article about the athletes could, according to the scandal theory, be considered as a scandal. Last, journalists demonstrated nationalism through the absence of words such as Sweden or Swedish. Further, the studied material showed that the journalists are critical, scrutinizing, but also not impartial. The conclusion of studying the 34 articles combined with the theories and the method was that depending on what time and which athlete, the articles were written differently by the journalists. Lastly, the result showed that the previous research, although it showed that journalists are both objective or not, was relevant and proven in the essay.