Designkoncept i kontorsmiljö : Rumslig gestltning med berättarteknik i fokus

Sammanfattning: This is a study about how storytelling can be used in office environments to communicate the corporate culture. The concept corporate storytelling has been questioned by organisations and company’s weather the purpose is to sell products or trademarks. In this study I use ABB as an example of telling a story with help from there corporate culture. To understand the business culture of ABB, workshop, interviews and spatial analysis are used as methods. With the support of literature and the result of the methods used a design proposal has been created. Stories that are built on meaning and narrative activity have become new definitions that you now apply in a office environment. It is possibly to tell a story by using different design principles and use a room or a space as a starting-point. By telling a story with the design of the office environment the users could be able to understand their corporate culture. The concept that is created is built on gathered empirics of people in the company. The result can give the user an understanding about the corporate culture in their company and with that knowledge use the space as a benefit at work.