Vad påverkar en individs riskbenägenhet vid aktieplacering? : En studie över vilka faktorer som påverkar en individs riskbenägenhet.

Sammanfattning:  The purpose is to investigate whether there are any significant differences in risk                                                             tolerance in equity investments between the genders. Further, the study intends to                                                        investigate wether independent factors such as age, income, education and                                                                  confidence effects the risk tolerance of an individual.Method: The study has adapted a combination of qualitative and quantitative methods. The                                                      primary data has been collected through surveys and semi-structured interviews.                                                           The adopted research approach  is deductive and the study population consists of                                                                men and women in Sweden, which are or have been active equity investors. Theory: Describes the concept of risk tolerance in financial decisions. The theory further                                                             explains an individual’s descisionprocess in relation to risk, with its overvaluation                                                         to a positive probability and its undervaluation to a negative risk. Further, a                                                     several factors are explained and discussed that influence an individual’s risk                                                        tolerance. Conclusion: Differences in risktolerance between the genders has been proved. Furthermore,                                                             the influence of the factors age, income and education are statistically proved.                                                                Finally the impact of self confidence were proven through qualitative data.