Non-financial factors that affect a company's total card transactionvolume

Sammanfattning: The study aims to investigate which factors that could potentially affectthe yearly card transaction volume for smaller or medium sized businesses, inthis study entitled merchants, not listed on the stock exchange. Thesemerchants are characterized by a low number of employees, and in many casessmaller businesses without any noted ambition to grow in size. They are alldirected towards consumers, and are therefore heavily reliable of peopleactually visiting their business in order to make revenues. These merchants donot offer any public financial information like previous yearly revenues,planned future investments or any debts the company might have, and hence thestudy is focused on factors an external actor could take part of. Byinvestigating non-financial factors, this investigation further contributeswith research on how a company can ensure growth and revenues. It alsoemphasizes specific industries or size of companies that generate larger cardtransaction volumes than others. By mapping both possible quantitative andqualitative factors, that could potentially have an impact on the yearly cardtransaction volume of a merchant, a mathematical analysis has been conducted.The mathematical part of the study is based on multiple linear regressionanalysis, where the result is a model that can predict the card transactionvolume for a company. The study has been conducted on actors operating on theDanish market, but could with smaller adjustments also be applied on other geographicalmarkets