Att påverka vardagligt resande

Sammanfattning: Since the twentieth century, the earth has been getting warmer due to human activities that releases greenhouse gas. One of these activities is human transportation. In Sweden, the transport sector (especially road traffic) is responsible for one-third of the country’s emission. To prevent further negative effects of global warming, there is a need for change in the everyday mobility where people must choose climate-friendly ways to transport themselves. This includes less driving with private vehicles and more walking, cycling and using public means of transportation. To achieve this behavioral change in everyday travel, societies need to incorporate strategies in their planning that leads people in the right direction. In the chapter on earlier research, some of these strategies are presented. This study examines what strategies Kalmar municipality are using to reach a behavioral change in how people do their everyday traveling. Information about these strategies were derived from an interview with two people working at the municipality. Other interviews with three residents gave information about their attitudes towards means of transport and climate change. The conclusion of this essay present proposals of strategies by comparing the municipality’s strategies with the views of the residents. The strategies are: introducing more cycle stands, more marketing of the public carpool, better lightning by the strolling paths, lower prices for public transportation, less change of trains and delays, better luggage space at trains and more comfortable seats. Other strategies are minimising technical problems with the buses and creating better bus connections. Another proposal is consciousness campaigns. A strategy that turned out to be particularly important is the implementation of travel plans for schools and workplaces, which according to earlier research is the most effective strategy in changing travel behaviour in everyday life.