HOW MENSTRUAL PRODUCT USERS DIFFER - a logistic regression model

Sammanfattning: The two most popular menstrual products, tampon and menstrual pads are challenged by a product that is on the rise; the menstrual cup. How do the menstrual cup users differ from the other users? Do menstrual cup users have a more positive feeling towards menstruation? The results from a survey about menstruation that collected over 3000 answers are used to answer this. Users of three different menstrual products, menstrual cup, menstrual pad and tampon are analysed depending on their feeling towards menstruation, their age and their education. Multinomial and binomial logistic regression models are used, and different versions of the models are compared and assessed with cross validation. The menstrual pad and tampon users are very similar to each other but the menstrual cup users differ and are found to have a more positive feeling towards menstruation. The sample is however non-representative and the results should not be used to draw conclusions about the main population.