The Seychelles Sustainable Tourism Label : The dissemination of information about a certification

Sammanfattning: The certification programme Seychelles Sustainable Tourism Label (SSTL) was founded by the government ofSeychelles with the aim to mainstream sustainable practises in the tourism industry. The purpose of this bachelorthesis was to investigate how information about the SSTL is and further could be, disseminated in order toachieve its vision. The thesis has been conducted in collaboration with the SSTL’s managing division, theTourism Department and undertaken as a Minor Field Study located to the Seychelles. Qualitative interviewshave been conducted with parties of interest in the SSTL in order to receive their interpretation of theprogramme and its future prospects. The findings from these interviews have been analysed by the use ofprevious research. Furthermore, this analysis has resulted in suggestions for how the SSTL’s marketing division,the Seychelles Tourism Board (STB) could promote the programme for it to meet its objectives. The suggestionsare based on the interviewed objects interpretation of the general awareness about sustainability issues andfurther that the recognition of the SSTL are to be low. This could be changed by the use of informationdissemination regarding these issues and the SSTL in the STB’s existing marketing channels: its web site, socialmedia, tablet application and at international trade fairs.