Motivationsfaktorer : - Vad påverkar motivationsnivån hos telefonförsäljare?

Detta är en Uppsats för yrkesexamina på grundnivå från Institutionen för ekonomi och företagande

Sammanfattning: Through an examination on a Telemarketing company this paper aim to investigate which relations there is between the level of motivation and performance and how these are related to the factors that are included in Herzbergs two-factor-theory. In this essay we have been using a questionnaire and interview. We have also been able to collect statistics on employees from the Telemarketing company we examine. On the basis of these data we have analyzed which relations there is. The examination shows on relations who mean that the factors Performance and Acknowledgement are the ones that affect the motivation the most, and therefore the level of Performance. The rest of the Motivation factors don’t show any clear relations. Neither did any of the hygiene factors show some relation with the level of motivation and performance. Viewed on the whole we support Herzbergs two-factor-theory even though not all Motivation factors did show on any clear statistically relations. If the loss of some relations is a result of a bad questionnaire from our side, a local deflection or if there is scarcity in Herzbergs two-factor-theory is the best left unsaid.

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