“Ibrahimović vs Svensson” : En komparativ diskursanalys av de svenska rikstidningarnas framställning av svenska fotbollsspelare med utländska respektive inhemska namn

Sammanfattning: In January 2018 the france tv-channel Canal Plus broadcasted a documentary where the swedish football player Zlatan Ibrahimović contributed in an interview, claiming that there is "under-cover"-racism in the swedish sports media. My purpose with this studie was to examine if that's true, if swedish media treat swedish football players with foreign names different then swedish football players with swedish names. Using a combination of a qualitative content analysis, critical discourse analysis and comparative method I analysed 100 articles based on ten different players - five with swedish names and five with foreign names - in the four nationwide newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet. Based on theories of racism, hegemony, national identity and framing the result showed me that the biggest difference was how the players with foreign names generally speaking was shaped in a more cocky way then the players with swedish names, especially in the way the heading and preamble was angled in a more cocky manner for the players with foreign names then the players with swedish names. But besides that the most part of the result pointed at a similar treatment between the two groups.