Evaluating the use of mobile Augmented Reality as a digital communication tool

Sammanfattning: For over a century, mankind has been dreaming about technologies that combined reality with the wonders of the virtual world. Nowadays, Augmented Reality (AR) is doing just that, and with an emergence of AR in many new fields, there is reason to believe that it will be a widely used communication tool in the future. However, it is important to know what the benefits and disadvantages of AR is, not just from a user perspective, but also from a developer perspective. Therefore, a literature study on human communication and AR was performed in this thesis, along with the development of a mobile AR application, and also two surveys inquiring about the attitudes regarding AR present in people in the communications industry. The literature study showed that AR can help people process information by increasing the visualization aspect, and that it is a durable technology to the changes that languages go through. There is, however, a risk that AR can be an excluding technology, especially for older people, and the application development process also showed that there are compatibility issues to consider before developing.