The Perception of Victory : Comparing the G.W. Bush Administration’s Official Rhetoric of Victory in the Years of the Global War on Terror

Sammanfattning: This thesis is set out with the purpose to investigate the potential shifts in how victory is presented in the duration of contemporary conflicts. The argumentation is focused on how democratic states, involved in wars, seem to announce different statements regarding victory in its outreach to its inhabitants. This paper will study the case of the American administration of George W. Bush, who initiated and ruled during the first years in the Global War on Terror. By investigating the seven annual State of the Union speeches in a combined quantitative–qualitative method, with Martel’s theoretical framework on victory, the analysis searched after such potential shifts or static usage of the linguistics approach to victory. The answer to the stated research question according to the study conducted by this author is that the publicly announced implications of victory have been subjected to an ongoing shift during the examined time period.