ADOPTION OF INNOVATION : A qualitative research about employees' adoption of information technological tool (ERP) within an organization

Detta är en Magister-uppsats från Linnéuniversitetet/Institutionen för marknadsföring (MF)

Sammanfattning: Purpose - The purpose of this research was to investigate the adoption of ERP tool by employees within a product manufacturing organization. Design/methodology/approach - In order to fully achieve the research task, the authors applied a qualitative case study that was descriptively designed. During data collection processes, primary and secondary data were utilized as information resources. The primary data obtained were multiple in-depth and semi-structured interviews performed with fifteen (15) employees over the course of an empirical investigation. While secondary data were, information obtain through various scientific articles, case organization’s webpage and other resourceful ones. Finally, convenient sampling method was used during identification and selection of respondents that were highly resourceful to the case study. Findings - An identification from the empirical data obtained highlighted some likely impediments to technological innovation adoption. More often, constraints to innovation adoption are not always individual factors but rather frequently organizational ones which can hinder employees’ from promptly adopting new innovations in various working environments. Research limitations/implications - Future research is proposed to measure the effect of employees’ adoption of technology innovation can have on an organization’s industrial performance. Furthermore, in order to encourage rapid adoption of innovation within an organization, recognitions and praises to employees whom are making good efforts is recommended. Personal recognitions from top managers to performing employees’ can persuade other employees to be more proactive in innovation utilization to obtain the same praise. Originality/Value - This study defines innovation adoption from an individual employee’s perspective as: an employee having a proper knowledge of the technology given to be used, personal acceptance of the technology, managerial empowerments to the employee and most importantly is an employee having the adequate ability to fully utilize the technological tool provided in order to fulfil the specific task. Keywords -  Innovation, Adoption, Technology, IT Tool, Enterprise Resource Planning, Organization Factors and Individual Factors.   Paper Type -  Master’s Thesis

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