Sökning: " Strategy"
Visar resultat 1 - 5 av 14730 uppsatser innehållade orden Strategy.
1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER
2. THE EU-ISRAEL RELATIONSHIP The European Union’s power projection in the Middle East.
Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionenSammanfattning : The thesis aims to study what kind of power the EU seeks to project in its foreign policy relationship with the state of Israel and adds to the research field by testing the foreign policy diplomacy through speeches and official documents against the normative power theory as well as the market power theory. Previous research speak of the asymmetrical political relationship between the two actors because of the Israeli governments’ belief that the Union is “pro-Arab”, the financial and trade relationship since the EU is Israel’s number one trading partner and finally the theories within the research field of what kind of global power Union is. LÄS MER
3. Förändringsvindar: En fallstudie av hur EU:s utsläppshandelssystem formar investeringar hos svenska rederier
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : On January 1st 2024 the maritime industry was introduced to the European Union Emission Trading System (EU ETS). The maritime and its shipping companies are now facing a significant change in the way of operating as there is now a price on something that previously was free of charge. LÄS MER
4. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER
5. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER
