Sökning: "Árni Alexander Baldvinsson"
Hittade 1 uppsats innehållade orden Árni Alexander Baldvinsson.
1. Examining the Fans’ Perception of Sponsorship Fit in eSports
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. LÄS MER