Sökning: "Åberg Albin"

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  1. 1. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries

    Magister-uppsats, Göteborgs universitet/JMG - Inst f journalistik och masskomm

    Författare :Åberg Albin; [2021-10-12]
    Nyckelord :;

    Sammanfattning : This research paper sets out to investigate the messaging present in a corpus of textsgathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company,website. The paper applies a framework of Critical Discourse Analysis informed by Theo vanLeeuwen’s theory of ‘legitimations’ and analyses the findings through the theoreticalframework of ‘Sociotechnical Imaginaries’. LÄS MER