Sökning: "Åsa Philipsson"

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  1. 1. Electronic Commerce : -In Customer Service We Trust

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Markus Svensson; Viktor Petersson; [2011]
    Nyckelord :customer service; customer service online; E-commerce; electronic-commerce; trust; trust online.;

    Sammanfattning : Master Thesis in Business Administration and Marketing, School of Economics at Linnæus University, 4FE02E, Spring 2011  Authors: Viktor Petersson and Markus Svensson  Tutor: Åsa Devine  Examiner: Sarah Philipsson  Title: Electronic Commerce - In Customer Service We Trust  Background: Technological innovations have changed the business environment, and using E-commerce has increased in importance over the last decade. Two aspects that have been discussed within E-commerce are the possibilities and concerns of offering customer service and communicate trust towards customers. LÄS MER