Sökning: "Óscar Picallo"

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  1. 1. The effect of positive arousal on memory retrieval of advertisements : A neuromarketing approach

    Magister-uppsats, Umeå universitet/Institutionen för psykologi

    Författare :Óscar Picallo; [2018]
    Nyckelord :;

    Sammanfattning : The objective of this neuromarketing study is to investigate the effect of positive emotional contexts in the recall of neutral stimuli. In the present fMRI experiment, 26 Russian participants of whom, 13 were women, and 13 were men, with an average age of 23. LÄS MER