Sökning: "Ömer Bozan"
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1. How does celebrity endorsement affect consumers' perception on brand image and purchase intention?
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Having a celebrity endorse a product has in previous research been shown to increase both sales and brand awareness for companies. Celebrity endorsement can also be used by companies as a marketing communication strategy to build brand image. As a result of this, companies pay millions of dollars to have a celebrity endorse their products. LÄS MER
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