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  1. 1. A comparison between an Australian and a Swedish company's internationalization process, within the food sector

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Paulina Haglund; Sanna Ekborg; [2011]
    Nyckelord :Internationalization process; Swedish and Australian company within the food sector; Gourmet Garden; Örneborgs Delikatesser; market choice; entry modes; proactive reactive behaviour;

    Sammanfattning : Summary Title of the thesis: A comparison between an Australian and a Swedish company's internationalization process, within the food sector. Seminar date: 2011-10-12 Course/subject: International marketing, master thesis 15hp Authors: Sanna Ekborg, Paulina Haglund Supervisor: Svante Andersson Keywords: Internationalization process, Swedish and Australian company within the food sector, Gourmet Garden, Örneborgs Delikatesser, market choice,entry modes, reactive/proactive behaviour. LÄS MER