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1. A comparison between an Australian and a Swedish company's internationalization process, within the food sector
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Summary Title of the thesis: A comparison between an Australian and a Swedish company's internationalization process, within the food sector. Seminar date: 2011-10-12 Course/subject: International marketing, master thesis 15hp Authors: Sanna Ekborg, Paulina Haglund Supervisor: Svante Andersson Keywords: Internationalization process, Swedish and Australian company within the food sector, Gourmet Garden, Örneborgs Delikatesser, market choice,entry modes, reactive/proactive behaviour. LÄS MER
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