Sökning: "ändring i konsumentbeteende"
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1. Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity
Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. LÄS MER
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