Sökning: "åbb"

Hittade 2 uppsatser innehållade ordet åbb.

  1. 1. If I Were A Boy - A qualitative case study about the barriers to female career advancement and how these can be mitigated by leadership development programs

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Emelie Wendelstam; Therese Åbb; [2016]
    Nyckelord :Gender; Barriers to female career advancement; Leadership development program; Autonomous thinkers; Transformative learning;

    Sammanfattning : Women have been entering organizations at about the same rate as men, yet remain dramatically underrepresented at senior levels. Considering that this is the reality of the labor market, while in fact companies with a larger share of females outperform those with a smaller share, consequently calls for an organizational reaction. LÄS MER

  3. 2. Femtio Nyanser av Co-branding - En kvantitativ studie om effekterna av co-branding på konsumenters varumärkes- och produktutvärdering beroende av kvalitetssegment och hedoniska shoppingmotivationer

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emelie Orrpars; Therese Åbb; [2014]
    Nyckelord :Co-branding; Ingredient branding; Private Label; National Brand; Hedonic Shopping Motivation;

    Sammanfattning : The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. LÄS MER