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  1. 1. A Study of the Sales Process of ERP Systems: Wasteful Management or Managing the Wasteful?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Åke Kullenberg; Anders Mannesson; Erik Löfgren; Gabriel Månsson; [2005]
    Nyckelord :Enterprise Resource Planning ERP ; Agency Theory; Opportunism; Relationship Marketing; Principal-Agent Theory; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : A description and analysis of the sales process of ERP systems is presented; also the consequences for the parties involved are discussed. The chosen methodological basis is an inductive research design consisting of a case study based on interviews. The analysis of the empirical data is done with a proposed analytical framework. LÄS MER