Sökning: "​ ​International New Ventures​"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden ​ ​International New Ventures​.

  1. 1. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
    Nyckelord :Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

    Sammanfattning : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. LÄS MER

  3. 2. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sofia Gudmundsson; Anaïs Lachini; [2021]
    Nyckelord :Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

    Sammanfattning : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. LÄS MER

  4. 3. ‘Expatpreneurship’ in emerging economies - A case study about the emergence and venture process of expat-preneurs in Rwanda

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Daniel Shijaku; [2020-10-12]
    Nyckelord :Collaborative Entrepreneurship; Emerging Economies; Expat-preneurship; Institutional Entrepreneurship; Internationalization Knowledge; International New Ventures; Start-up Liabilities;

    Sammanfattning : What does it take to venture into emerging economies and build a company in a cultural distinct setting? This paper shines more light into the phenomenon of expat-preneurs and thereby delineates between two phases in the venture process: Opportunity identification and opportunity development. It has been found in alignment with the literature that a global mindset, prior entrepreneurial experience, personal and professional networks, and institutional bridging are conducive to opportunity identification and development of expat-preneurs. LÄS MER

  5. 4. Hur påverkar digitaliseringen internationaliseringsprocessen för ett International New Venture?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Andreas Isaac; Joel Haglund; [2020]
    Nyckelord :Digitalisering; internationalisering; ​ ​International New Ventures​; ​psykiskt avstånd; liability of foreignness; liability of outsidership;

    Sammanfattning : Internationaliseringsprocessen är ett forskningsområde som har studerats under en lång tid. Men många modeller är äldre, tar inte tillräcklig hänsyn till digitaliseringen som fenomen och tar inte hänsyn till mindre bolag. LÄS MER

  7. 5. The rapid internationalization process of mobile application startups

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Amed Nadim; Shahbulat Miserbiev; [2019]
    Nyckelord :Internationalization Strategies; Mobile live-quiz trivia applications; Uppsala model of internationalization; Born-Global Firms; International New Ventures;

    Sammanfattning : Internationalizing has always been a vital part for businesses that seek to explore new markets. As the internet has developed into a massive high speed information portal it has made internationalizing much more easier today than a decade ago. LÄS MER