Sökning: "​influencers"

Visar resultat 21 - 25 av 903 uppsatser innehållade ordet ​influencers.

  1. 21. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Michaela Matsson Amneteg; [2023-11-17]
    Nyckelord :Public Relations; PR; trovärdighet; förtroende;

    Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

  3. 22. Kommersiell sharenting - etiskt eller oetiskt? En kvalitativ studie som diskuterar och analyserar etiken bakom fenomenet kommersiell sharenting, då influencers använder sina barn i marknadsföringssyfte på sociala medier

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Katja Gudmand-Höyer; Rebecca Svensson Miram; [2023-11-07]
    Nyckelord :;

    Sammanfattning : Sociala medier har kommit att bli en central och betydande del av många människors dagliga liv. I takt med digitaliseringen och teknikens utveckling har yrket influencer uppstått. Idag tjänar stora profiler miljoner på att publicera bilder och videos på sociala medier i samarbete med andra varumärken. LÄS MER

  4. 23. Understanding Sustainability Transitions: The Perspective of Innovators in incumbent firms - A case study of the roles and challenges faced by innovators and incumbent firms

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marcus Källström; [2023-07-20]
    Nyckelord :Sustainability transitions; Transitions; Sustainability; Innovators; Incumbent firms; Multi-level perspective; Regime innovation; Role of innovators; Transition roles;

    Sammanfattning : Creating green sustainable innovation is a step in the right direction towards a sustainable future. It is however not sure that incremental improvements will be enough, it is instead called for radical shifts in socio-technical systems, so called sustainability transitions. LÄS MER

  5. 24. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Halilovic; [2023-07-03]
    Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

  7. 25. “VEM FAN KÖPER EN BDSM-NALLE TILL SIN DOTTER?” En kvalitativ intervjustudie om mammors attityd till barn som exponeras på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emma Wiberg; Heidi Byrman Andersson; [2023-03-10]
    Nyckelord :Mediemoral; Sharenting; Parasociala Relationer; ABC-modellen; Barnarbete; Integritet; Influencer; Instagram; Sociala medier; Barn;

    Sammanfattning : Executive summary Over the past few decades, the digital landscape has grown and become increasingly common in our everyday lives. Not least to publish, inspire and update others about our life on social media. And for some, life also includes the role of being a mother, perhaps one who is proud to show off their children on social media. LÄS MER