Sökning: "2009 presidential campaign"

Hittade 4 uppsatser innehållade orden 2009 presidential campaign.

  1. 1. Politiska bloggar i det amerikanska presidentvalet : Bloggande svenska riksdagsledamöter om resultatet i 2008 års amerikanska presidentval

    Uppsats för yrkesexamina på grundnivå, Fakulteten för samhälls- och livsvetenskaper

    Författare :Niklas Rundberg; [2009]
    Nyckelord :blog; social media; presidential elections; Swedish Parliament members;

    Sammanfattning :   The 2008 U.S. Presidential Elections were in many ways special, where the USA got its first president of Afro-American origin, Barack Obama. The elections will also be historical since the great use of social medias - as the community Facebook, the video sharing site YouTube and web based diaries, blogs - broke through during the campaigns. LÄS MER

  3. 2. Den personfixerade politiken : En innehållsanalys av Nagens Nyheters rapportering från det amerikanska presidentvalrörelsen 2008

    Kandidat-uppsats, Institutionen för kommunikation och design

    Författare :Niklas Lundengård; [2009]
    Nyckelord :Qualitative content analysis; US presidential election; politics; political communication; personalized marketing; Dagens Nyheter; Barrack Obama; John McCain;

    Sammanfattning : The purpose of this essay has been to describe and compare the personal qualities that the Swedish newspaper Dagens Nyheter (DN) tried to associate Barack Obama and John McCain with during the American presidential election campaign 2008. The main question to be answered is: What social and physical characters as well as what personal experiences, interest and resources did DN tried to emphasize regarding John McCain and Barack Obama during the American presidential election campaign 2008. LÄS MER

  4. 3. The Use of Viral Marketing in Politics : A Case Study of the 2007 French Presidential Election

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Jean-baptiste Rival; Joey Walach; [2009]
    Nyckelord :Presidential Election; Buzz; viral marketing; word-of-mouth; France;

    Sammanfattning : The aim of this study is to explore the implementation of viral marketing in Politics. We led a case study in order to discover how viral techniques were used to promote candidates running for the 2007 French election. The review of previous research provided learning about the use of new communication methods in electoral campaigns. LÄS MER

  5. 4. Medias roll i valkampanjer : En studie av den franska presidentvalskampanjen 2007

    Kandidat-uppsats, Institutionen för samhällsvetenskap

    Författare :Beatrice Chaveroche; [2009]
    Nyckelord :Voting behaviour; Agenda-setting; Election campaign; Elections; France;

    Sammanfattning : Since the 1970s voting behaviour has changed. Party identification and class voting has declined. As the electorate becomes more volatile, campaign strategy and party image becomes essential. Political communication and mass media now play an important role in election campaigns. LÄS MER